Using different motivators is not just
something an organization must consider, but is also something a
front line leader must use. One of the things I have had to learn as
a leader was to connect different motivators with the people most
motivated by them. I started out by projecting my own needs and
outlooks on the people that reported to me. I would provide verbal
praise, which is important to me, to all of my employees who did
well. I saw some respond well to this and others not as well. Why
wasn't this working evenly for everyone? One of my own managers
helped me out of my quandary by helping me step out of my own
perspective and learning what motivated my people.
I incorporated into my regular meetings
with my people time to learn about them as a person outside of work.
I learned that some people provided a second income to a household
and because their spouses would be moving within a year or two, that
they were not interested in promotion. I learned that others,
because of their responsibilities in raising children, were more
motivated by the money associated with promotion. Others were
interested in getting time off (time off is also something that is
extremely important to me). Others responded especially well to
specific goals and to achieving them (yes, I know that all goals need
to be specific, but I have found that some people respond especially
well to specific goals, more so than some of their peers). Still
others craved that verbal praise and public recognition of a job well
done.
You are, of course, limited by the
resources at your disposal. You may not be able to grant large
additional chunks of time off to your employees, or you may not have
the ability to award bonuses. You must search for ways to deliver
what rewards you can to your employees, and perhaps find ways to
deliver rewards that may not appear to be available. For example, I
thought that I could not deliver a bonus program to reward my
employees. I knew, however, that some of them were well motivated by
money because of their responsibilities at home. Working with the
site director (who had the authority to create a bonus program), I
identified a specific action my employees could take that would
increase revenue. I then created a monthly bonus program that was
large enough to get the employee's attention, but small enough to
achieve a high return on investment comparing the increased revenue
to the cost of the bonuses. The program has served to motivate many
of the people on my team – but not all of them (I have one member
of my team who comes to work to contribute to the success of a team,
he has commented to me on the bonus program, “let others who really
nee the money work toward the bonus”).
The first step in linking motivators
with your people is learning what makes your team members tick. Make
sure that you are meeting regularly with your people, either formally
or informally. Every week, you should ask yourself, “what have I
learned about my team members today?”